The Set Up: When your natural state is city-slicker, how will you manage when you’re back to basics? Swiss army knife truly is the only answer.
OOH: We’re bringing remnants of the great outdoors to the city With Swiss army logos etched into wooden posts and guerilla ads down alleyways.
Digital concept: meet brent and jessica: an influencer couple on an outdoors vlogging trip gone wrong. They’ve gotten lost and have to survive for three days with what’s in their backpacks. Partnering with youtube, users can choose what the couple does next in a choose-their-adventure journey. Should they use their swiss army knife to create a fire first? Or to create netting to catc h their next meal? Their decisions are in the hands of the user!
Partner/AD: Sam Hudock