Oui Yogurt — Michelle Castro

She Writes AND Performs

The Set Up: We can learn a thing or two from the French about taking our time with the simple joys in life. a decadent French treat like Oui Yogurt should be savored slowly.

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ACtivation: big American cities are always so fast paced. Nobody stops to smell the roses anymore. We want people to slooooooow down so we’ve created some anti-rush hour ways to get around.

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Product enhancement: People need reminders that the little moments in life need to be savored - like when you’re enjoying your Oui Yogurt. We’re placing encouraging messages under every lid and giving people some room to relax at sample tables in their local grocery stores.

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Partner/AD: Alexandra Runnion