The Set Up: We can learn a thing or two from the French about taking our time with the simple joys in life. a decadent French treat like Oui Yogurt should be savored slowly.
ACtivation: big American cities are always so fast paced. Nobody stops to smell the roses anymore. We want people to slooooooow down so we’ve created some anti-rush hour ways to get around.
Product enhancement: People need reminders that the little moments in life need to be savored - like when you’re enjoying your Oui Yogurt. We’re placing encouraging messages under every lid and giving people some room to relax at sample tables in their local grocery stores.
Partner/AD: Alexandra Runnion