The set up: Everyone knows smoking is dangerous. luckily, This isn’t that kind of smoking so go ahead and get addicted. this is a habit your family will be glad you picked up.
OOH: Designated smoking areas in parks and other locations for pop-up big green egg grills. finally, a place where the whole family can smoke.
ACTIVATION: city smokers that emit a delicious barbecue scent. we want people to lead with their noses and follow with their stomachs.
Partner/AD: Alex Hostetler